AI (Artificial Intelligence) is intelligence for machines to accomplish specific tasks by recognizing patterns in data. AI enables users to growth hack the success of digital marketing campaigns.
This instructor-led, live training (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.
By the end of this training, participants will be able to:
Leverage AI software to improve the way brands connect to users.
Use chatbots to optimize the user-experience.
Increase productivity and revenue through the automation of tasks.
Format of the Course
Interactive lecture and discussion.
Lots of exercises and practice.
Hands-on implementation in a live-lab environment.
Course Customization Options
To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction
AI in Digital Marketing
What is AIDM?
The application of AIDM
Content Curation and Creation
Streamlining content with AI tools
Working with Curata, BuzzSumo, Crayon, and Scoop-It
Google Cloud AI
Creating and scaling chatbots
Integrating chatbots on a web application
SEO Optimization
Working with Market Brew
Email Task Automation
Automating email tasks with Siftrock
Tracking and Reporting
Tracking and reporting user behavior with BlueShift
Tracking and reporting data from social media platforms with Zoomph
Build automated sales funnels in Facebook Messenger
Provide instant answers to people who message your business page
Convert people who comment on your Facebook posts into bot subscribers
Identify bottlenecks in the customer journey to optimize retention and user experience
Communicate bot subscriber data with other platforms, such as Shopify and MailChimp
Run Messenger ads to dramatically reduce your costs and increase your return on ad spend
Requirements
Facebook profile
Facebook business page
Know your customers’ key pain points
Description
Billions of people around the world use Facebook Messenger every month to communicate with their family, friends, and — now — businesses. Whether you’re a CEO, CMO, or a marketing agency serving clients, launching a Messenger bot will help you produce meaningful business results and crush your competitors along the way.
Our top clients have generated millions of dollars in sales, saved tens of thousands in operational costs, and improved satisfaction by reducing customer support wait times.
Start building your Messenger bot today — no coding required!
Who this course is for:
Small businesses that want to optimize human resources
Medium-scale entrepreneurs who want to grow their revenue
Customer support executives who want to improve average response time
Marketing executives who want to boost sales by using cutting-edge technology
CEOs of digital marketing agencies who want to offer new services to their clients
