Introduction
Google Analytics Overview
- What is Google Analytics?
- Google Analytics features
Preparing the Environment
- Setting up Google Analytics
Administration
Reporting
- Importing and exporting data
- Creating custom reports
- Creating and sharing dashboards
- Adding shortcuts
Data Visualizations
- Adding and comparing metrics
- Sorting data
- Creating charts and graphs
- Using the search features
Summary and Conclusion
Introduction
Growth Hacking and Hotjar
- Product-Market-Fit
- Targeted audience
- Retain and optimize conversions
Preparing the Development Environment
- Installing and configuring Hotjar
- Registering for Heatmap services
Hotjar Core and Feedback Tools
- Recording visitors with with Hotjar recordings
- Using Hotjar recruiters
- Working with Hotjar polls and surveys
- Using Hotjar forms
Heatmaps and Funnels
- Creating heatmaps
- Implementing heatmaps
- Creating funnels
- Applying funnels
Hotjar Administration
- Working with Hotjar accounts and hierarchy
- Working with Hotjar security and privacy
Summary and Conclusion
Introduction to Matomo
- Why use Matomo?
- Matomo vs Piwik PRO vs Google Analystics
Setting up Matomo
Selecting which Websites to Monitor
Working with the Dashboard
Understanding Visitor Activity
Actions
Referrals
Generating Reports
Summary and Next Steps
Introduction
What is Matomo?
Installing and Configuring Matomo
Understanding Matomo Features
Integrating Matomo
Tracking Goals and Events
Understanding Segments and Funnels
Users Flow
Heatmaps and Session
Media and Form Analytics
Using Search Engine Keywords
Custom Reports and Roll-Ups
Multi-Channel Attribution
A/B Testing
Activity Audit Log
White Label
