Introduction
Google Analytics Overview
- What is Google Analytics?
- Google Analytics features
Preparing the Environment
- Setting up Google Analytics
Administration
Reporting
- Importing and exporting data
- Creating custom reports
- Creating and sharing dashboards
- Adding shortcuts
Data Visualizations
- Adding and comparing metrics
- Sorting data
- Creating charts and graphs
- Using the search features
Summary and Conclusion
Introduction to Matomo
- Why use Matomo?
- Matomo vs Piwik PRO vs Google Analystics
Setting up Matomo
Selecting which Websites to Monitor
Working with the Dashboard
Understanding Visitor Activity
Actions
Referrals
Generating Reports
Summary and Next Steps
Introduction to Mixpanel
Overview of Product Analytics
Understanding Event Data
Navigating the Mixpanel UI
Understanding Mixpanel Concepts
Creating User Account and Project
Mixpanel Implementation
Mixpanel Analysis
Mixpanel Admin
Understanding the Live View Report
Analyzing Mixpanel Reports