Introduction to AI for Business

Amplifying Human Ingenuity with Intelligent Technology

Requirements

  • No tools are required, just basic knowledge and experience on business administration

Description

Peter Maynard, Director Program Management at Microsoft, explores what AI really is, why and how it will transform every business in every industry. Peter also uncovers how Microsoft technology is at the forefront of this transformation and show some scenarios, both present and future with respect to how this is helping business embrace digital transformation.

The purpose of the course is to highlight how underlying Digital Transformation in a number of enterprises is simply an algorithm. This algorithm will determine the success of how that company will leverage its data in the future and if it will ultimately survive. Moving on from that as background, there will be then explored the types of steps that a company can take to win in the algorithm wars and things that they should be conscious of. In the course, there will be presented a range of examples of companies that are winning in Digital Transformation through AI.

Who this course is for:

  • Professionals who want to explore what AI really is, why and how it will transform every business in every industry.

Course content

1 section • 12 lectures • 47m total length

AI foundations for business professionals

A code-free intro to artificial intelligence, ML, & data science for professionals, marketers, managers, & executives

Requirements

  • None whatsoever. This course is designed to help complete beginners in the field of AI make the transition to informed participants in the workplace.

Description

Full course outline:

Module 1: Demystifying AI

Lecture 1

  • A term with any definitions
  • An objective and a field
  • Excitement and disappointment

Lecture 2: 

  • Introducing prediction engines
  • Introducing machine learning

Lecture 3

  • Prediction engines
  • Don’t expect ‘intelligence’ (It’s not magic)

Module 2: Building a prediction engine

Lecture 4: 

  • What characterizes AI? Inputs, model, outputs

Lecture 5:

  • Two approaches compared: a gentle introduction
  • Building a jacket prediction engine

Lecture 6:

  • Human-crafted rules or machine learning?

Module 3: New capabilities… and limitations

Lecture 7

  • Expanding the number of tasks that can be automated
  • New insights –> more informed decisions
  • Personalization: when predictions are granular… and cheap

Lecture 8:

  • What can’t AI applications do well?

Module 4: From data to ‘intelligence

Lecture 9

  • What is data?
  • Structured data
  • Machine learning unlocks new insights from more types of data

Lecture 10

  • What do AI applications do?
  • Predictions and automated instructions
  • When is a machine ‘decision’ appropriate?

Module 5: Machine learning approaches

Lecture 11

  • Three definitions

Machine learning basics

Lecture 12

  • What’s an algorithm?
  • Traditional vs machine learning algorithms
  • What’s a machine learning model?

Lecture 13

  • Machine learning approaches
  • Supervised learning
  • Unsupervised learning

Lecture 14

  • Artificial neural networks and deep learning

Module 6: Risks and trade-offs

Lecture 15:

  • Beware the hype
  • Three drivers of new risks

Lecture 16

  • What could go wrong? Potential consequences

Module 7: How it’s built

Lecture 17

  • It’s all about data

Oil and data: two similar transformations

Lecture 18

  • The anatomy of an AI project
  • The data scientist’s mission

Module 8: The importance of domain expertise

Lecture 19:

  • The skills gap
  • A talent gap and a knowledge gap
  • Marrying technical sills and domain expertise

Lecture 20: What do you know that data scientists might not?

  • Applying your skills to AI projects
  • What might you know that data scientists’ not?
  • How can you leverage your expertise?

Module 9: Bonus module: Go from observer to contributor

Lecture 21

  • Go from observer to contributor

Who this course is for:

  • This course is accessible to anybody. I has been designed with a special focus on the requirements and objectives generally shared by individuals with the following roles:
  • Executives
  • Board members
  • Line of business managers
  • Analysts
  • Marketers
  • Other business professionals who want to engage with AI projects
  • Students and anyone contemplating a future in data science

Course content

9 sections • 21 lectures • 1h 59m total length