This case study will help you develop your skills in using generative AI to assist in generating marketing assets. You will create the text and image assets of a juice company called VitaFruit Elixir. Once you complete this case study, you will be ready to use generative AI to help you in your marketing projects.
Large Language Models (LLMs) and text generation are at the heart of many cutting edge AI applications today. This course is a no-code introduction to LLMs, covering their history up to ChatGPT, how they generate text with neural networks, and how they can be adjusted via parameters like temperature. This course is a great starting point for exploring LLMs and generative AI more broadly.
OpenAI’s API is a portal into the world of large language models, and understanding it is important when working with generative AI in your code and projects. This course will examine the API and explain how to create more reliable outputs from LLMs, effectively create input prompts to receive the desired text output, and control the output to counteract the model’s non-deterministic behavior.