Building a Facebook Chatbot in Chatfuel

Respond to users with Artificial Intelligence

Set up behavioral retargeting to drive sales

Add up-sells to your e-commerce bot

Automatically migrate user data to MailChimp & Google Sheets

Analyze bot trends to improve conversion rates

Grow your reachable users with Facebook Ads

Use JSON plugins to expand functionality

Hide Chatfuel branding

Transfer ownership of a bot to a client without their password

Personalize your messages with predefined user data

Onboard new users quickly

Add GIFs and emojis to your bot

Integrate native audio & video to your bot


  • Google Sheets
  • MailChimp
  • Photoshop
  • Facebook Ads
  • Facebook Messenger


Facebook Messenger chatbots will be the next BIG marketing trend in 2017 and beyond.

More than 1 billion people are active on Messenger every month, so why not monetize this platform as part of your/your client’s social media marketing strategy?

The beauty is that chatbots are still in their infancy, meaning that very few businesses are using them to sell. This equates to HUGE opportunity for you, as a digital marketer, because deploying a bot will help your brand — and whatever products you’re selling — stand out from the competition.

Some advantages of building Facebook bots include…

  • 90% open rates, compared to the average 30% with email marketing
  • Instant, relevant answers to users who message your page, eliminating slow responses and missed sales
  • Reach all your fans without paying Facebook to “boost” your posts
  • Personalize your sales pitches using Facebook data, proving to customers that you understand them
  • Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page

Whether you’re a brand consultant, social media marketing agency, or a do-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.

Who this course is for:

  • Social media marketers
  • Branding consultants
  • “DIY” business owners

Course content

AI Animation with DALL-E 2, Photoshop and After Effects

Learn how to use DALL-E 2 to generate images for animating

Learn how to use Photoshop with DALL-E 2

Learn how to manage exponential scale in After Effects

Learn how to create an infinite Zoom


  • No previous experience with DALL-E 2 needed. Prior experience with photoshop and/or After effects is advantageous but not neccessary.


DALL-E 2 is one of the most powerful AI Art Generation programs on the market. It is comparable to that of Midjourney and Disco Diffusion, however DALL-E 2 has tools to not only create generative art, but to edit existing images. The ability to edit existing images is what sets DALL-E 2 apart from the crowd.

By utilising the ‘outpainting’ function within DALL-E2 we will be able to create images that can then be animated in the form of an infinite zoom. This course is also reliant on the use of Photoshop an After Effects. You can get a free trial of Adobe photoshop and After Effects and there will be a lesson and links highlighting this.

DALL-E 2 has now removed their Waitlist and the software is free of charge, there is however a 15 credit limit per month. Within this course I have purchased extra credits as I use DALL-E 2 a lot in my professional work. However, there is no requirement for you to make any purchases!

The prerequisites for this course are as follows: You will need an internet connection, an email address, Photoshop and After Effects. As mentioned above you can obtain free trials of both photoshop and After Effects.

Course outline

Infinite Zooms made with DALL-E 2
 (A quick case study look at AI animations made with DALL-E 2, more specifically we will look at example of infinite zooms made with DALL-E 2)

How to access DALL-E 2 (This session will show you how to access DALL-E 2)

Generating images in DALL-E 2 and Photoshop ready to animate (In this session we will utilise the prompt command to generate our first artwork. We will pair this with processing our images in Photoshop in order to generate images specifically for our infinite zoom.)

Animating an infinite zoom in After Effects (In this session we will utilise Adobe After Effects to take our DALL-E 2 images and animate the infinite zoom)

Class Project (Assignment) – (This lesson will walk you through the class project that you have been tasked with, summarising the skills and techniques learnt so far in the course.)

As mentioned above in the course outline, the course will finish with a really fun assignment where you will have the opportunity to practice the skills that you have learnt in this course! I’m looking forward to seeing what you guys create so please upload your work along with any key prompts you made! You may wish to submit a YouTube link in order to share the work you’ve made!

Who this course is for:

  • Beginner designers wanting to widen their skillsets

Course content